Rakhi Edit — 20% off, with a complimentary Rakhi gift box on every piece
Handcrafted · Made to your measure

Ethnic wear, tailored to you.

Every Pratha piece is cut and stitched to your size — the drape of couture with the ease of ready-to-wear. Explore the collection, then place your order in one tap on WhatsApp.

Pratha By Priyal
prathaBy Priyal

Custom Tailored

Stitched to your exact measurements

Made to Order

Each piece crafted just for you

Rakhi Gift Box

Rakhi, a note & your piece

Order on WhatsApp

Personal, direct & effortless

Limited Edition

The Rakhi Edit

Celebration-ready pieces at 20% off, each arriving in a full Rakhi gift box — a handpicked rakhi, a handwritten note, and your custom-tailored outfit.

Full Rakhi Box included Handpicked Rakhi Handwritten Note Tailored to your size
Handcrafted beadwork embroidery by Pratha
Your vision,
our needle.
Bespoke by Priyal

Custom Pieces

Have something in mind that isn't on the rack? Work directly with Priyal to bring your own vision to life — from the first sketch to the final stitch.

  • Share your idea, inspiration or occasion
  • Choose fabric, colour, embroidery & silhouette together
  • Tailored to your exact measurements
  • Updates and approvals every step of the way
Contact the Designer
Why Pratha

The Craft Behind Every Piece

01

Made to your measure

Nothing is generic. Every order is stitched to the measurements you share, so it fits like it was born for you.

02

Considered materials

Fabrics chosen for drape, comfort and longevity — pieces meant to be worn and loved, season after season.

03

A personal order

No cold checkout. You speak directly with us on WhatsApp, so every detail is right before we begin.

Ready when you are

Let's create something you'll treasure

Message us to place an order, ask about sizing, or start a custom piece. We'd love to dress you for your next moment.

Message us on WhatsApp